Creator ad spend is exploding, and it’s outpacing the rest of marketing
How shifting budgets are reshaping the future of brand content.
Adobe acquiring Semrush shows where marketing is heading
A signal that discoverability is becoming part of the creative process.
Meta’s new AI ad tools are shifting focus toward quality, not quantity
How AI is reshaping expectations around performance and intent.
TikTok’s algorithm deal faces U.S. scrutiny & what it means for marketers
A closer look at how regulatory pressure might reshape TikTok.