Google launches “Ads in AI Mode” for broader U.S. usage

Written By Isabella Jennings

What happened: Google quietly activated “Ads in AI Mode,” meaning sponsored results now appear directly inside the AI-generated search interface, not just alongside traditional search listings. (Source: MediaPost)

Why it matters: AI-powered search is now a front-end experience for millions of users. This changes the entire search and advertising ecosystem: ad placement becomes less predictable, user behavior shifts from clicking to “scanning summaries,” and brands must rethink what “search visibility” even means.

The takeaway: Your Search strategy isn’t “broken”; the interface changed. Marketers should begin testing AI-first copy, scenario-based ad messaging, and content built for AI summarization (not just keyword targeting).

Further reading: MediaPost Google Ads “AI Mode” rollout

Isabella Jennings
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