Welcome to TMI!

There’s a moment every marketer has at some point: the quiet (or loud, let’s keep it real) realization that this industry runs on an endless fountain of information. Articles, threads, hot takes, newsletters, TikToks, carousels, debates, predictions, trend reports, platform updates, tutorials. It never stops. Every day, something new. Something seemingly vital. But here’s our take: the volume isn’t the issue. It’s the fact that so little of it feels genuinely useful long term.

Somewhere in all the noise, the clarity gets lost. The creativity gets lost.

The Marketing Index (TMI) was created as a place to restore it.

This space isn’t about being first, being loud, or adding to the chaos for the sake of pushing content. It’s about taking a step back, filtering out the unnecessary, and offering a noise-free way to understand what’s happening in marketing today. TMI exists for people who care about the work. The thought behind it, the strategy under the surface, the cultural shifts that shape it, and the decisions that move it forward.

Here, “TMI” is more than a knock on the current industry landscape. It’s an ode to where we hope to take it.
A quiet acknowledgement that yes, marketing can feel like too much information, but with the right curation, it becomes intelligence instead of overwhelm.

Each week, you’ll find a sharp, intentional mix of perspectives:
The Monday Memo.
Industry news worth knowing. Straight-forward, no BS.
Thoughtful commentary.
Campaign breakdowns.
Tools, resources, and ideas that actually matter.
And pieces designed to help you think about marketing in a more grounded, more contextual, more modern way.

This is a space for marketers at every stage, but especially for those who are early in their careers and trying to navigate an industry that doesn’t always make sense from the outside. If you’ve ever opened twenty tabs to understand a single update, or tried to track the latest “essential” trend only to forget why it even mattered, this space was built with you in mind.

The goal is simple: to make marketing feel clear, thoughtful, and accessible, without diluting the nuance and creativity that makes it interesting.

TMI is a place to learn, to question, to observe, and to grow. A place to explore what marketing looks like today, and what it could become with better thinking behind it.

If you’re here, it means you’re curious. You care about the details. And you’re ready for a version of marketing content that feels more intentional and less overwhelming. Good news, you’re in great company.

Welcome to The Marketing Index!